Chef, Host of Around the World in 8 Meals on Bell Media’s Gusto, family man, Brand Ambassador for Butterball and 2018 Canadian Screen Award nominee for Best Lifestyle Program or Series for co-hosting The Goods on CBC TV.
After graduating from York University’s Schulich School of Business, Shahir decided to pursue his true passion and move to New York City to enroll in the famed French Culinary Institute. While in New York, he worked in the kitchens of Mario Batali (Lupa) and Jean-Georges Vongerichten (The Mark Hotel) and Saveur magazine.
Shahir then moved on to become the Executive Chef at Levetto, overseeing multiple locations all over Ontario before focusing on a new career in television.
He made regular appearances on various Canadian morning and daytime programs including Cityline and Breakfast Television, before moving on to co-host CBC’s daytime show, The Goods. He is currently a chef expert on the Marilyn Denis Show and hosts a new show, Around the World in 8 Meals on Bell Media’s Gusto.
Shahir has been Spokesperson for the iconic food brand Butterball since March 2016, providing various creative services including recipe development, filming videos, social media content and other activity.
He is working on his first cookbook with Penguin Random House and recently hosted the Taste Canada Gala promoting Canadian cookbook authors. He looks forward to other organic branded partnerships where he can showcase his skills and ability.
Shahir will be one of the celebrity judges on the new CBC show Fridge Wars premiering Feb. 2020.
See Shahir’s (Jan. 9, 2020) interview with Marilyn Dennis here: https://www.marilyn.ca/Life/video/10-questions-with-Shahir-Massoud-vid1872084
“We had the honor of welcoming Shahir as the official English-Language host at the Taste Canada Awards Gala, held at the Historic Fairmont Royal York Hotel in October of 2018.
He has been an absolute delight to work with, charming the 400+ audience with his captivating and friendly demeanor. Shahir is extremely approachable and professional, quick to respond on communications, and always available and accessible. His stage presence elevated our event, and his script delivery was flawless. I recommend him as a future host/emcee for any high profile event.”
Karen Baxter – Executive Director – Taste Canada Awards.