We’re so excited to have Steven Sabados, Designer & TV Personality, as the host of our Latte Art Competition! Please join us on October 18th, 6:00 pm at Second Cup, Yorkdale Mall to see the final showdown!
FOR IMMEDIATE RELEASE
AT A LATTE ART CHAMPIONSHIP IN YORKDALE MALL…
SECOND CUP ASKS: WHO IS THE TOP BARISTA OF THEM ALL?
Latte artists from across the country will show off their skills in head-to-head competition on October 18
October 15, 2018 [Toronto, ON] – On October 18, top baristas from Second Cup cafés across Canada will face off at the coffee company’s Latte Art Championship. The event, which will take the form of a bracketed tournament, will be hosted by designer and TV personality Steven Sabados at Yorkdale Mall.
Last month, Second Cup invited baristas from across the country to submit videos of their best latte art for consideration – and eight finalists have been selected to compete in this National Championship.
During the competition, participants will be judged by three experts: Chris Sonnen, Vice President of Coffee Experience at Second Cup; Liz Bishop at Reunion Island, Second Cup’s coffee roaster; and Maxwell Burnstein, a notable Canadian artist. Over the course of three rounds, the finalists will be required to present different types of latte art, including the standards (heart, tulip or rosetta), a design with pour etching and a free pour of their choice.The winner will receive a trip to Costa Rica, during which they’ll visit one of Second Cup’s coffee bean producers.
The Latte Art Championship is a celebration of Second Cup’s focus on offering a truly handcrafted experience in their cafés – from beverages to baked goods. Each espresso-based beverage is made with a freshly pulled shot of espresso and steamed milk, with beans freshly ground for each beverage. Second Cup’s smoothies and iced beverages are also prepared fresh to order and cafés offer handmade baked goods and food offerings sourced from local bakeries.
The event will be broadcast for Canadians to view across the country via Facebook Live, found on Second Cup’s Facebook page: www.facebook.com/SecondCup.
Chris Sonnen (Vice President of Coffee Experience at Second Cup), Steven Sabados (event host) and participating baristas will be available on-site for interviews.
Where: Centre Court, Yorkdale Mall (3401 Dufferin St, Toronto)
When: Thursday, October 18 6 p.m. – 7:15 p.m.
For more information, please contact Ali Azzopardi at email@example.com or 416.606.5060.
About The Second Cup Ltd.
Founded in 1975, The Second Cup Ltd. is a Canadian specialty coffee retailer operating franchised and company owned cafés across Canada. The company’s vision is to be the Canadian specialty coffee brand of choice across Canada, committed to superior quality, innovation and profitable growth. For more information, please visit www.secondcup.com or find the company on Facebook and Twitter.